Portfolio

Product and Service Development references

Reference #1: Studenac Market, Croatia; Board Member and Chief Innovation and Digitalization Officer (Oct 2022 – Jul 2025)

Launching more than 15 complex innovative and digital projects and more than 20 mid-size and quick wins; projects fulfilling strategic aims in either generating new revenue or optimizing processes, reducing manual hours allocated and enabling shift of employee focus to strategic planning

Reference #2: Studenac Market, Croatia; Director of Marketing and Corporate Communication (Sep 2019 – Sep 2022)

Leading strategic and operational implementation of the company’s first-ever loyalty program “Moj Studenac” – by created customer value causing their shopping basket to be 2.5 higher in total value vs. non-loyal customer
Opening up new sales channel and new revenue generator: click and collect and online sales via Wolt and Glovo, online sales reaching almost 5% of share of total company sales
Negotiating and onboarding partnerships for new-store traffic generation (ability to send and receive packages in store, invoice payment, lottery games, etc.) resulting in every third customer who used services also conducting a new purchase higher than the average basket

Reference #3: Croatian Telecom, Croatia, Senior Product Development Manager (Sep 2013 – May 2016)

Leading end2end new development projects, most complex being new tariff portfolio introduction – project consisting of more than 100 team members and including few technical enablers never present before

Reference #1: Studenac Market, Croatia; Director of Marketing and Corporate Communication (Sep 2019 – Sep 2022)

Communication positioning and implementation of the company’s first-ever long-term communication platform “I sitno i bitno” across all communication channels. Platform was one of Effie finalists in 2025 for long-term communication effect and slogan “I sitno I bitno” rose to most recognizable within the industry
Leading strategic and operational implementation of the company’s first-ever loyalty program “Moj Studenac” – by created customer value causing their shopping basket to be 2.5 higher in total value vs. non-loyal customer
Opening up new sales channel and new revenue generator: click and collect and online sales via Wolt and Glovo, online sales reaching almost 5% of share of total company sales
Negotiating and onboarding partnerships for new-store traffic generation (ability to send and receive packages in store, invoice payment, lottery games, etc.) resulting in every third customer who used services also conducting a new purchase higher than the average basket
Building corporate communication ground up: definition of new CSR and donations initiatives following UN SDG’s (implemented 5 big projects and a quarterly donation cycle across Croatia), developing and implementing company’s first ever crisis-communication manual, establishing relations with various stakeholders (media, governmental, and non-profit sector)

Reference #2: Electrolux Professional, Italy; Product Management and Marketing Consultant (Jun 2012 – Jun 2013)

Analyzing market trends, consumer data, and competitive landscapes to derive actionable insights, create strategic recommendations and develop positioning proposal for the new Electrolux product line, with a focus on ovens and blast chillers

Reference #3: Digitel& full-service communication agency, Croatia; Account manager (Oct 2007 – Aug 2011)

Leading communication initiatives, covering all communication channels for clients from telecommunications, FMCG, banking industry as well as non-profit; most complex project: launching new telecom brand (bonbon) on Croatian market, introducing novelties in communication and sales approach

Reference #1: Studenac Market, Croatia; Board Member and Chief Innovation and Digitalization Officer (Oct 2022 – Jul 2025)

Setting up Center of Excellence including operative model, people hiring, mentoring, and talent embedding across rest of organization
Developing 100 page I&D trend book catered to Studenac strategy as I&D vision and guidance, including world and industry trends, customer needs, competitor benchmarks
Procedure development: I&D operative model, AI development in Studenac in compliance with EU AI Act, etc.
I&D prioritization and yearly road-map development in line with the company strategy. Received highly commended award from the Retail Technology Innovation Hub as the most innovative retailer outside of the UK
Launching more than 15 complex innovative and digital projects and more than 20 mid-size and quick wins
Designing and implementing a long-term socially responsible mentoring project dedicated to recognizing and fostering excellence among women in the fields of digital technologies, programming, and data analysis – Kodira<ONA>
Integrating the business area within a relevant I&D ecosystem (external partners, start-ups, educational system and media)

Reference #2: Deutsche Telecom, Germany; Product strategy and marketing consultant for Europe (Jun 2016 – Sep 2019)

Developing and deploying international strategy in the domain of core telco product development across European footprint
Leading strategic group projects across 11 European markets, ensuring quality project delivery within time and budget
Mentoring more than 10 start-ups as part of Deutsche Telekom innovation hub (hub::raum) – guided them in their customer target approach, commercial development, go2market and overall pitch composition